Post by account_disabled on Jan 6, 2024 17:45:40 GMT 10
The restrictions on mobility, the psychological consequences of confinement and the new consumer habits that Covid-19 has brought are the perfect ingredients for an emotional cocktail that could be really harmful. The expert in Applied Neuroscience and Biotechnology Integration Antonio Ruiz has analyzed for the DmDima agency the possibilities of a shopping addiction trend as a consequence of the pandemic. The rise of online commerce and the increase in time we spend at home are two key factors that have created an ideal scenario for brands and businesses to bombard consumers with offers and promotions that are “too attractive” and difficult to reject.
All of this, added to the proximity of two key shopping dates and the stress and uncertainty caused by Phone Number List choosing gifts and the economic future, can completely disconcert us when it comes to consuming. “ When we visualize an interesting product , for any reason for any of us, the nucleus accumbens is activated . This area is related, for example, to the reward circuits in the consumption of some drugs , such as cocaine, it is the core of pleasure that is activated and mitigates real or perceived anxiety, especially in certain types of people.
Then the feeling of damage or loss comes into play when we pay, a game in which other areas play: the insula and the prefrontal cortex,” says Ruiz. In this context, the difficulties and pressures that hinder responsible consumption are becoming increasingly worse. Furthermore, the expert points out that the implementation of online commerce separates us from the feeling of worry about spending because when using virtual payment tools such as the card "we do not physically see the money we lose." “Consumers, companies and brands must now apply the maximum degree of social responsibility, since the real health problem caused by the coronavirus cannot be aggravated by others such as compulsive buying disorder,” concludes the specialist.
All of this, added to the proximity of two key shopping dates and the stress and uncertainty caused by Phone Number List choosing gifts and the economic future, can completely disconcert us when it comes to consuming. “ When we visualize an interesting product , for any reason for any of us, the nucleus accumbens is activated . This area is related, for example, to the reward circuits in the consumption of some drugs , such as cocaine, it is the core of pleasure that is activated and mitigates real or perceived anxiety, especially in certain types of people.
Then the feeling of damage or loss comes into play when we pay, a game in which other areas play: the insula and the prefrontal cortex,” says Ruiz. In this context, the difficulties and pressures that hinder responsible consumption are becoming increasingly worse. Furthermore, the expert points out that the implementation of online commerce separates us from the feeling of worry about spending because when using virtual payment tools such as the card "we do not physically see the money we lose." “Consumers, companies and brands must now apply the maximum degree of social responsibility, since the real health problem caused by the coronavirus cannot be aggravated by others such as compulsive buying disorder,” concludes the specialist.