Post by account_disabled on Mar 7, 2024 20:51:59 GMT 10
We recommend reading this article of the product or products trust and security of the site efficiency of the purchasing and shipping process quality of service and customer support Customer opinion Finally, the customer satisfaction rate was added to the score assigned by the experts . To investigate shoppers' opinions, we used a survey that asked them how satisfied they were in general with the shopping experience offered by e-shops during the last 12 months.
The survey was conducted by the Brazil Telegram Number Data ServiceValue institute in Cologne, which used the CAWI method , or Computer Assisted Web Interviewing. That is, the data were collected via an online questionnaire. The users were selected in such a way as to have a representative result of the Italian population by geographical area, sex and age. In total, almost 720,000 completed questionnaires were collected .
The possible answers to the question " How satisfied are you with the online store overall? Please indicate your satisfaction based on your customer experience in the last 12 months. " were these: enthusiastic very satisfied satisfied quite satisfied not very satisfied not at all satisfied The two results, the score obtained by the experts and the customers , respectively constituted half the weight in the judgment and final vote assigned to each e-Commerce.